Brand valuation standard better known as ISO 10668 is regarded as a requirement for the procedure and the methods of measuring values of brand. the conduction of brand valuations is for an extended varieties of purposes including strategic planning, financial reporting, dispute settlement, and pre-requisition due diligence. It is essential that the purpose of valuation be declared by valuers as well as and the audiences to whom the report is addressed. Obviously, the scope of valuation might be affected by the purpose.
